If Brioni was compared to a wine it would be a 100% Sangiovese: full body, impressive, bold, spicy and with hints of tobacco. It needs some years of ageing to stand out of the crowd, like with a good bottle of wine, with years it only becomes more impressive. Compared to a brand like Boglioli: a wine from the new world, fruity with influence from Europe, Brioni is very different. A brand that is worn by gentlemen all over the world, successful in his daily life, accomplished a lot by hard work, complex but also intriguing.